ABSTRACT
The rationale behind this project is to know the effect of pricing policy on sales in the beverage industry’ with reference to Coca-Cola Bottling Company Nigeria. The researcher during the course of investigation has received a lot of related literature so as to acquire more knowledge in order to be in a better position to advice firms. The research population composed of 500 people which out of the entire population the researcher made use of 50 sample size to be a representative of the entire population. It revealed that price fixed by organization on its product have an impact on its sales and it equally revealed that price is not indicator of higher quality product it is concluded that price has a strong impact on sales and profitability in the beverage industry. It is thus recommended that, Coca-Cola should reduce their prices by little percentage in order to induce customers to buy more of their products as this will increase sales and maximize profit of Coca-Cola Bottling Company.
ABSTRACT
This study was carried out to investigate a study into the influence of field study on academic performance of...
Background of the Study
Agriculture is one of the most important sectors of the Nigerian economy, accou...
Abstract
Information needs and information seeking pattern of public library users are varied on account of their differ...
INTRODUCTION
Forage and fodder crops are essential to the productivity of Nigeria's domestic ruminant populati...
ABSTRACT
Nowadays varying degrees of road crashes have been recorded from both developed and developing nations of the world. Crashes esp...
ABSTRACT
This study was carried out to examine the history of national theatre. Specifically, the study...
Background to the Study
Researchers have long been interested in how societies generate, collate, process and exchange p...
ABSTRACT
The major problem in the Nigeria Labour System has been and still remains the incessant strikes by workers. Str...
ABSTRACT
In this study of Performance analysis and enhancement of Peugeot 307 timing belt, the effect of the engine speed, run time on th...
ABSTRACT
This project work was to investigate in the effects of counseling services on academic performance of students...